In Short: We process your personal information based on legitimate business interests, the fulfillment of contracts with you, compliance with legal obligations, and/or your consent.

We use personal information collected through our Sites for a range of purposes. Depending on the context, processing is carried out based on one or more of the following legal grounds:

• Business Purposes: Legitimate interests pursued by USMICRO
• Contractual: Performance of a contract with you
• Legal Obligations: Compliance with applicable laws and regulations
• Consent: Where you have given us specific permission to process your information

Below are the key ways in which we may use your personal data:

• Fulfil and Manage Orders: To process, manage, and deliver the products or services you request. (Contractual)

• Request Feedback: To contact you for feedback regarding your experience with our services and Sites. (Business Purposes / Consent)

Marketing and Promotional Communications: We and/or our third-party marketing partners may use the personal information you provide to send you marketing and promotional materials, subject to your marketing preferences. You may opt out of these communications at any time by contacting us in writing. (Consent / Business Purposes)

• Business Analysis and Service Improvement: To conduct data analysis, identify usage trends, assess the effectiveness of our services, and continuously improve our business operations and user experience. (Business Purposes)

• Contract Management and Legal Compliance: Where USMICRO has entered into or is preparing to enter into a contract with you, your employer, or your company (other than an employment relationship), we may process personal data—typically limited to your name, business contact details, and job title—to fulfill contractual obligations and related activities. This may include service delivery, accounting, auditing, regulatory reporting, and compliance with applicable laws and regulations. (Contractual / Legal Obligations)

Please note that we may process your personal data without your knowledge or consent, but only where permitted or required by law and in accordance with applicable regulations.

Children’s Privacy

USMICRO’s websites, products, services, and hosted content are not intended for children. We do not knowingly solicit or collect personal information online from children without verifiable parental consent. If we become aware that a child has submitted personal information without such consent, we will take reasonable steps to delete that information from our databases and ensure it is not used for any purpose.