In Short: We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

We will keep your personal information only for as long as it is necessary to achieve the purposes described in this Privacy Policy, unless a longer retention period is required or allowed by applicable laws (for example, for tax, accounting, regulatory, or legal compliance purposes).

When there is no ongoing legitimate business need to process your personal information, we will either delete or anonymize it. If deletion or anonymization is not immediately possible (for example, if the data is stored in secure backup archives), we will safely store and isolate your personal information from any further processing until deletion becomes feasible.

Your Privacy Rights

In Short: In some regions, such as the European Economic Area (EEA) and India, you have specific rights that give you greater access to and control over your personal information. You may also review, update, or request deletion of your information at any time.

In certain jurisdictions (including the EEA and India), you may have the following rights under applicable data protection laws:

  • Right of Access: To request access to and obtain a copy of your personal information.
  • Right to Rectification: To request correction of any inaccurate or incomplete personal information.
  • Right to Erasure: To request deletion of your personal information in certain circumstances.
  • Right to Restrict Processing: To request that we limit the processing of your personal information.
  • Right to Data Portability: If applicable, to receive your personal data in a structured, commonly used format and transfer it to another controller.
  • Right to Withdraw Consent: Where processing is based on your consent, you may withdraw it at any time. This will not affect the lawfulness of processing before withdrawal.
  • Right to Nominate (India-specific): You may nominate another individual to exercise your data protection rights in the event of your death or incapacity, in accordance with applicable laws.
  • Right to Object: In certain situations, you may object to the processing of your personal information, including processing for direct marketing purposes.

To exercise any of these rights, please use the data subject request form and the contact details provided below. We will assess and respond to all requests in line with applicable data protection laws and within the required timeframes.

If you are located in the EEA and believe that our processing of your personal information violates applicable law, you also have the right to lodge a complaint with your local Data Protection Supervisory Authority. You can find their contact details here:  https://ec.europa.eu/newsroom/article29/item-detail.cfm?item_id=612080

If you are located in India or any other non-EEA jurisdiction, you may contact the nominated data protection authority in your region, where applicable.

Cookies and Similar Technologies

Most web browsers are configured to accept cookies by default. You can usually adjust your browser settings to remove or reject cookies if you prefer. However, please note that disabling cookies may affect the functionality and user experience of certain features on our Sites.

To opt out of interest-based advertising by third-party advertisers on our Sites, you can visit:  http://www.aboutads.info/choices/

Do We Use Cookies and Other Tracking Technologies?

In Short: We may use cookies and similar tracking technologies to collect and store your information.

We use cookies and similar technologies (such as web beaconspixels, and tags) to access, store, and track certain types of information when you interact with our Sites. These technologies help us enhance user experience, analyze site traffic, and personalize content and advertisements.

For detailed information on the types of cookies we use, the purposes for which we use them, and how you can manage or refuse certain cookies, please refer to our Cookie Policy.

Do Not Track Signals

Most web browsers, as well as some mobile operating systems and applications, offer a “Do Not Track” (DNT) feature or setting. This allows you to activate a signal indicating your privacy preference to prevent your online browsing activities from being monitored and collected.

Currently, there is no uniform technology standard for recognizing and implementing DNT signals. As a result, USMICRO does not respond to DNT browser signals or other automated tracking preference mechanisms at this time.

If a standard for online tracking is formally adopted in the future and we are required to comply, we will update this Privacy Policy accordingly to reflect our practices.

Automated Decision-Making

USMICRO does not use automated decision-making processes, including profiling, that produce legal effects or similarly significant impacts on individuals. Any decisions affecting you are made with appropriate human involvement and oversight.

Changes to This Privacy Policy

This Privacy Policy may be updated or modified from time to time to reflect changes in our practices, technologies, legal requirements, or for other operational reasons.

If we make any material or substantial changes, we will:

  • Post a clear notice at the top of this page, and/or
  • Notify you through other appropriate means, such as email or a prominent notice on our website.

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.